The 50-minute musical is produced by acclaimed director and executive producer Kenny Ortega, (known for his work on the High School Musical franchise and The Cheetah Girls ), Jill Wilfert of LEGO Entertainment, and Michael McKenna and Hanah Draper of Final Pixel. Joining them to direct and choreograph is filmmaker Paul Becker who is known for his work on massive hits like The Last of Us and Descendants.
The story follows Daisy, a creative teenager who, after moving to a new town, escapes her loneliness by building a detailed LEGO Friends world in her bedroom — only to be whisked into the vibrant world of Heartlake City where she embarks on a music-filled journey with new friends. Packed with four original songs written exclusively for the musical, and spectacular performances, the special brings beloved LEGO Friends characters from brick to screen like never before.
Build Your Own Heartlake City
The excitement goes beyond the screen for families and collectors in the Philippines. To celebrate the global premiere, the LEGO Group is rolling out exclusive deals for the entire month of October. Buyers can score up to 25% off on select LEGO Friends sets. Some of the featured sets up for grabs include:
LEGO® Friends Creative Flower Shop 42693 (₱2,000) | LEGO® Friends Creative Dollhouse Suitcase 42697 (₱4,499)
LEGO® Friends Heartlake City Water Park 42630 (₱4,850) | LEGO® Friends Heartlake City Pizzeria 42618 (₱1,700)
LEGO® Friends Heartlake International School 41731 (₱4,200) | LEGO® Friends Heartlake City Candy Store 42649 (₱1,700)
Since launching in 2012, LEGO Friends has grown into one of the LEGO Group’s most beloved home-grown franchises, extending beyond physical play through animated series, digital content, books and experiences that have connected with audiences around the world.
For more details, visit www.lego.com or follow official LEGO stores online such as bankeebricks.ph, Lazada, and Shopee.
About the LEGO Group
The LEGO Group’s mission is to inspire and develop the builders of tomorrow through the power of play. The LEGO System in Play, with its foundation in LEGO bricks, allows children and fans to build and rebuild anything they can imagine.
The LEGO Group was founded in Billund, Denmark in 1932 by Ole Kirk Kristiansen, its name derived from the two Danish words LEg Godt, which mean “Play Well.” Today, the LEGO Group remains a family-owned company headquartered in Billund. Its products are now sold in more than 120 countries worldwide.
