Filipinos have long been enchanted by the world of Disney. Now, their dreams have become a reality as the country’s very first Disney Store opens its doors at SM Mall of Asia. This marks a significant milestone for Disney in Southeast Asia, offering fans a truly immersive experience. This exciting new retail destination is brought to you by International Toy World Inc. (ITWI), an SM Retail affiliate The flagship store, which opened on today, September 27, offers an extensive range of official Disney, Pixar, Marvel, and Star Wars merchandise for all ages.
The VIP event pre-opening was graced by many executives from SM, Disney, and ITWI, celebrities like Sample King Jhong Hilario and daughter, Sample Princess Sarina Hilario, The Blackman Family, Camille Prats and Family, Nikka Garcia and family, Regine Angeles and daughter, Kaia, Joyce Pring and Juancho Triviño, kid model, BikBik, bloggers, influencers, and media, among others. The excitement was palpable as guests eagerly awaited the unveiling of this magical new destination.

Guests were treated to a truly unforgettable experience as the Mouse himself, Mickey Mouse, and his lovely beau Minnie Mouse graced the event, holding the magical key to open, marking the store’s debut. The moment was filled with joy and excitement, as fans cheered and celebrated this special occasion.

The Disney Store by SM is a treasure trove of official Disney, Pixar, Marvel, and Star Wars merchandise. From toys and collectibles to apparel and homeware, costumes and jewelries – there’s something for everyone. The store is designed to transport shoppers into a world of wonder, with life-size statues of beloved characters with familiar faces and iconic moments from Disney films. Mickey Mouse and Minnie Mouse welcome the guests, while Spiderman, Winnie the Pooh, Darth Vader, Elsa, Dumbo, Tinkerbell, Donald Duck, Belle, and Goofy greet you as you shop around.

Mickey and Friends Area: Celebrate the magic of Disney with our Mickey and Friends crew. Discover a classic collection of merchandise featuring Mickey Mouse, Minnie Mouse, Donald Duck, Goofy, Pluto, and more. In addition to these beloved characters, you’ll also find merchandise featuring other classic Disney icons like Stitch, Winnie the Pooh, and the Lion King. From timeless toys and games to stylish apparel and accessories, you’ll find something for every Disney fan.

Disney Princess Area: Step into a world of enchantment with the Disney Princesses. Discover a wide range of merchandise featuring your favorite princesses. Find the perfect outfit for your little one to dress up as her favorite princess, or collect beautiful princess dolls and playsets – there’s something for every little princess.

Marvel Area: Assemble your ultimate team of superheroes with our Marvel merchandise. Find action figures, costumes, and accessories featuring your favorite characters like Iron Man, Captain America, Thor, Spider-Man, and more. Unleash your inner hero and embark on exciting adventures.

Pixar Area: Dive into the imaginative world of Pixar. Discover a wide range of merchandise featuring your favorite Pixar characters. Find a wide range of merchandise featuring beloved Pixar characters. Relive heartwarming moments and create your own stories with your favorite Pixar characters from Toy Story, Monsters Inc, Turning Red, Cars and Finding Nemo.

Frozen Area: Discover a magical collection of merchandise featuring Elsa, Anna, and Olaf. From Frozen-themed dresses and accessories to plush toys and figurines, you’ll find everything you need to bring the magic of Arendelle home.

Star Wars Area: May the Force be with you as you explore a galaxy far, far away with our collection of Star Wars merchandise, featuring iconic characters like Luke Skywalker, Darth Vader, Princess Leia, and the Stormtroopers. Find everything you need here to bring the Star Wars universe to life.

Themed-Celebrations Area (Halloween and Christmas): Get into the spirit of the season with our Themed Celebrations area. Discover a festive collection of Halloween and Christmas merchandise. From spooky costumes and decorations to festive toys and gifts, you’ll find everything you need to celebrate the holidays in style. Celebrate the holidays with Disney magic.

Figurines, Funko Pop!, and LEGO Area: Discover a wide range of collectible figurines, Funko Pop! vinyl figures, and LEGO sets featuring your favorite characters from Disney, Pixar, Marvel, and Star Wars.

Of course, the meet and greet opportunity with the most iconic duo on earth was not to be missed. Both Mickey and Minnie were sporting traditional Filipino OOTDs—Mickey in a dashing barong and Minnie in a stunning pink Filipiniana dress—as a nod to our home, the Philippines. It was a rare occasion as it would only happen on that very moment. While meet and greets would also be available from today until Sunday, so you still have the opportunity to meet them.
The Disney Store by SM is more than just a retail space; it’s a magical place where dreams come true. Stepping inside feels like walking through the streets of Disneyland, with its vibrant colors, enchanting displays, and beloved characters. One thing’s for sure, the Disney Store by SM will become the happiest place for many Filipinos, offering a glimpse of the magic and wonder that Disney brings.

Disney Store by SM is located at the Level 1 of the North Main Mall, SM Mall of Asia (Right beside Mcdonald’s).