The International Data Corporation (IDC) Philippines recently announced that Golden Arches Development Corporation (McDonald’s Philippines) is the winner of the Digital Resiliency award for the Future of Enterprise Awards (FEA) 2022 Philippines. When the pandemic hit in 2020, McDonald’s put together a Business Continuity Plan (BCP) with
concurrent workstreams to respond to immediate business needs, and prepare for the future.
These cross-functional groups implemented digital and technology solutions that enabled
operational efficiency, productivity, user experience, safety, and addressed the well-being of
employees and communities in need.
McDonald’s categorized its measures into 1) Response/Recovery, covering daily operations,
and 2) Rebound/Renewal, for business continuity and sustained growth within 2021,
McDonald’s pivoted from BCP to digital transformation, growing their digital maturity. By the end of the year, McDonald’s exceeded their system-wide sales target, and achieved 80% of pre-
pandemic sales level across all channels.
As early as 2009, McDonald’s already embarked on its digital transformation journey with the
launch of McDelivery.com.ph, followed by social media presence in 2011, and launch of the
McDelivery app in 2014. In 2018, McDonald’s NXTGEN stores were opened and scaled to
elevate the in-store customer experience with self-order kiosks and cashless payment. Digital
solutions for delivery and drive-thru businesses continued to be updated and implemented for a seamless omni-channel experience.
As the country winner for Digital Resiliency, McDonald’s Philippines will compete against other
winners in the same category for the Asia/Pacific winners which will be announced at the IDC
DX Summit Asia/Pacific in Singapore on the 26th of October 2022. Now on its sixth year, the Future Enterprise Awards continues to celebrate the tech-enabled resilience of enterprises as they navigate through the challenges and disruptions in a fast-paced and increasingly digital world. The International Data Corporation (IDC) is the premier global provider of market intelligence, advisory services, and events for the information technology, telecommunications, and consumer technology markets.
IDC’s Future Enterprise Awards follows a two-phased approach to determine country and
regional winners. Each nomination is evaluated by IDC’s country and regional analysts against
a standard assessment framework based on IDC’s Future Enterprise taxonomy. All country
winners will qualify for the regional competition to be decided by a panel of judges comprised of IDC analysts, industry practitioners, thought leaders, and academia around the globe.
About IDC International Data Corporation (IDC) is the premier global provider of market intelligence, advisory services, and events for the information technology, telecommunications, and consumer technology markets. With more than 1,300 analysts worldwide, IDC offers global, regional, and local expertise on technology and industry opportunities and trends in over 110 countries. IDC's analysis and insight helps IT professionals, business executives, and the investment community to make fact-based technology decisions and to achieve their key business objectives. Founded in 1964, IDC is a wholly-owned subsidiary of International Data Group (IDG), the world's leading tech media, data and marketing services company. To learn more about IDC, please visit www.idc.com. Follow IDC on Twitter at @IDCAP and LinkedIn. Subscribe to the IDC Blog for industry news and insights. About McDonald’s Philippines (Golden Arches Development Corporation) McDonald’s Philippines master franchise holder, Dr. George T. Yang, opened the first McDonald’s store in Morayta, Manila in 1981. Since then, McDonald’s in the Philippines has been a strong and relevant player in the country’s quick service restaurant industry, having grown a store network of over 680 across the country, and will continue to grow in the years to come. McDonald’s Philippines continues to elevate its community relevance thru Ronald McDonald House Charities and customer experience through its NXTGEN stores.