Every outstanding personality— from scientists to athletes and artists— started as a child with a dream. This is what’s captured in the new McDonald’s Happy Meal Readers “I Can” book series.
Launched on March 10, the new range of books features the inspiring stories of sports champions, curious scientists, and brave adventurers— people who went on to do great things, but started just like everyone else: as a child with a dream.
To officially launch the new books, McDonald’s Philippines brought together children of all ages to the “I Can Dream Big” event in McDonald’s U.N. Del Pilar. Held on March 16, the event transformed the Play Place into a labyrinth of dream-inspiring activities based on the three new books of the “I Can” book series, namely the Color Lab booth for future scientists, the Sports Center booth with a punching pad, and the Explorer Pit for adventurers. The culmination of the event was the live reading of the “I Can Be a Sports Champion” book led by Steph Ongkiko as the storyteller. In this first book of the series, children will learn from the inspiring stories of tennis player Evonne Goolagong, racing driver Ayrton Senna, and boxer Muhammad Ali.
Aside from the “I Can Dream Big” event, McDonald’s also celebrated the launch of the new Happy Meal Readers books with the return of Happy Meal O’Clock, a live streamed event on Facebook where McDonald’s shows how its Happy Meal offerings can make playtime more fun, engaging, and meaningful for both children and parents. The new Happy Meal O’Clock episode had a theme of Bonding Over Books featuring McDonald’s ambassadors Ryan and Judy Ann Agoncillo who shared the importance of reading to not only lessen screen time, but to also cultivate bonding as a family.
With the stories from the new Happy Meal Readers “I Can” book series, children and even parents are sure to be inspired to believe in the power of dreams and the possibility of making those dreams come true. Encourage your children to believe that ‘I Can too’ by collecting all three books of the series, now available with every Happy Meal purchase. For more information about the Happy Meal Readers Program, follow McDonald’s Philippines on Facebook and Instagram.