As Glico Philippines celebrate Pocky Day on 11.11, the company is bringing the Pocky Cha11enge to TikTok, an online space that Gen-Zers love, in order to create an opportunity for them to build more in-person connections offline. Pinoy Gen-Zers (Filipinos born between 1996 and 2010) are digitally native and passionate about issues that affect our world.
However, when it comes to building real-world connections, life can get a little complicated. Connecting offline has become harder ever since the pandemic all but killed off opportunities for socializing in real life. After all, many social events — such as proms and soirees — which other generations may have taken for granted while growing up, have been replaced with Zoom or Discord for these Gen-Zers.

With Pocky Cha11enge, get ready to get social, in the true sense of the word! So what’s the Pocky Cha11enge?

Simply fit as many friends on screen in 11 seconds. Participants could get as creative as they want with their friends!
Step 1: Hold your palm up.
Step 2: Wait for the virtual Pocky Box to ‘appear’ on your palm.
Step 3: Watch for the timer to start.
Step 4: Fit as many friends creatively, on-screen within 11 seconds.
Step 5: Share it on TikTok with the hashtag
#PockyCha11enge #ShareHappiness and tag @glico_philippines!

This challenge will start on November 8, 2023, and run until November 25, 2023. All you need is Pocky and your friends!