The newest LEGO Certified Store (LCS) opened at Shangri-la Plaza last June 18, to feature the brand’s latest store design and new experiences – exemplifying its new ‘Retailtainment’ concept offering interactive play and fun for more LEGO® collectors nationwide. Erected under Ban Kee Trading, Inc, this expansion marks a significant milestone in the company’s history, with considerable fanfare and loyal LEGO enthusiasts who will surely flock to Shangri-La Plaza for the exclusive gifts with purchase.

Ban Kee Trading, Inc, a prominent name in the Philippine toy distribution scene for over three decades, has long been a trusted provider of brands like LEGO in the country. With their commitment to quality and passion for play, it was only a matter of time before they took their partnership with LEGO to the next level by opening a certified store under its name and management.

When asked about what makes this particular store special, Justin Bautista, Sales and Marketing Head of LEGO Certified Stores at Ban Kee Trading, Inc. said, “This is the first new retail platform LEGO Certified Store in the Philippines, which has a whole new modern futuristic look and feel to the store’s interior, designed with unique features not found in other stores.”

Here’s what makes it the modern and futuristic paradise it’s described to be:

THE CURATED STALLS: Explore, Touch and Interact

Among the new features include the curated stall, an area with opened LEGO sets that visitors can touch and interact with. For this season, LEGO is all about the Ninjago sets, so customers last June 18th had a firsthand look and touch of the exciting and action-packed sets. Furthermore, an LED TV will also show details about the presented items and products in the stall.

THE DISRUPTOR BAY: Engage with Intricate Model Set Details

This dynamic unit offers a range of exciting opportunities for customer interaction and extended dwell time. With its uniquely oversized moveable magnifying glass feature, visitors can explore the intricacies of meticulously crafted built sets from various angles, immersing themselves in the finest details.

BUILD A MINI-FIGURE (BAM): Create Your Own LEGO Minifigure

The new LCS will feature BAM or Build a Minifigure where customers can customize LEGO minifigures. They can even make it look like themselves or their loved ones, matching their hair color, facial features, and clothes as closely as possible to real life. This way, LEGO fans can bring home a piece that is truly close to their hearts (and looks!).

THE DIGIBOX: Unleashing the Power of AI

An AI-powered monitor that instantly displays and animates onscreen any LEGO set a customer scan was installed. Simply scan any LEGO set you have on hand, watch as the Digibox brings the set to life through the power of AI animation.

All these was within reach at the store’s grand opening last June 18, 2023. Exclusive gifts with purchase such as the LEGO store set and LEGO brick laptop bags were available on opening day for a minimum purchase amount and can not be purchased elsewhere. Stocks are also limited so LEGO fans were encouraged to visit during the opening to get their hands on these rare LEGO items. From opening day until June 30, 2023, simply purchase a minimum of P7,000 in LEGO set/s to get your own exclusive LEGO STORE Set OR a minimum of Php 5,000 in LEGO set/s to get your own LEGO Laptop Bag! Until supplies last and only available in LCS Shangri-La Plaza!

To learn more about the LEGO Group and Ban Kee Trading, Inc, check out http://www.bankeebricks.ph, follow the LEGO Certified Store on Facebook and Instagram, and Ban Kee Trading, Inc on Facebook or Instagram or visit the LEGO Certified Store nearest to you.

Sharing a couple of pictures from the LEGO opening!

ABOUT the LEGO Group
The LEGO Group’s mission is to inspire and develop the builders of tomorrow through the power of play. The LEGO System in Play, with its foundation in LEGO bricks, allows children and fans to build and rebuild anything they can imagine.

The LEGO Group was founded in Billund, Denmark in 1932 by Ole Kirk Kristiansen, its name derived from two Danish words LEg Godt, which mean “Play Well.” Today, the LEGO Group remains a family-owned company headquartered in Billund. However, its products are now sold in more than 130 countries nationwide.

For more news from the LEGO Group, information about our financial performance and responsibility engagement, please visit www.LEGO.com/aboutus.