It has been three months since the COVID-19 crisis upended Filipinos’ lives, unleashing the bayanihan spirit that captures our best side. However, despite everyone’s best efforts to lessen the pain that this pandemic has caused, the work is far from over.
With the continuing rise of positive cases in the country, the Creator and Influencer Council of the Philippines (CICP) recognizes its pivotal role in dealing with the pandemic by drawing on the collective power of creators and influencers, all of who can draw support for a cause. “We are all influencers in our own way. As influencers, we actually possess the power to get people to support a good cause. There’s no better time to make good use of our influence than this critical juncture when our medical frontliners need our support,” said Jim Guzman, CICP President.
In this light, CICP is organizing #CreatorsUnitedPH, a fundraising effort by the creator and influencer industry for the procurement of DOH-approved, medical grade Personal Protective Equipment (PPE) for our medical frontliners. Currently, a single hospital uses almost 500 PPEs every day. While donated alternative PPEs are helpful, many of these are left unused due to its inability to fully protect the frontliners. To further amplify the initiative, the country’s biggest creators from Luzon, Visayas, and Mindanao are
uniting through a video to bring awareness to their audience. These creators are Erwan Heussaff, Mikey Bustos, Wil Dasovich, Mimiyuuuh, Rei Germar, Rozel Basilio, Ranz and Niana Guerrero, Kimpoy Feliciano, Jako de Leon, Carlo Ople, Hazel Quing, Haidee Quing, Malaya Macaraeg, Alem Garcia, Issa Perez, and Rigel Thomas.
#CreatorsUnitedPH aims to raise Php 1,000,000 to purchase 1,000 pieces of DOH-approved, medical grade PPEs worth P 1,000 each. These PPEs will be coursed through the Department of Health to be distributed to hospitals and medical facilities across the country, including the Philippine General Hospital, Dr. Jose N. Rodriguez Memorial Hospital, Lung Center of the Philippines, Fe del Mundo Medical Center, San Lazaro Hospital, Tarlac Provincial Hospital, Kainomayan Primary Hospital, General Cailles Memorial District Hospital, Casiguran District Hospital, and Vicente Sotto Medical Center Cebu.
“No donation is too small. When we come together, we are able to achieve much, much more. Pooled together, these funds will be of tremendous help to our medical frontliners. We should never underestimate our capacity to do good, because together, we can help make a difference in the ongoing battle against the virus,” said Erwan Heussaff, Public Relations Officer (PRO) of CICP.
You, too, can be an influencer for good. Exercise your power to make good things happen now.